Step Four

Step Four: Marketing Your web site. You should be thinking about the marketing of your Web site as it is being designed. The content of the site needs to reflect the search terms you will want your site to appear under, from searches on search engines. The first step to marketing your web site is to include your Web address EVERYPLACE your phone number appears. This includes brochures, business cards, print ads, etc. (All of which OzMad can help you with as Marketing Professionals) In addition, include your Web address on your telephone voice message and email signature.

Your site should be submitted to search engines a minimum of every six weeks. Currently AOL, Excite, HotBot, and Snap are not accepting submissions. Yahoo!, Looksmart, Lycos and Inktomi all charge a fee to review your site, but there is no guarantee of inclusion.

After This: You need to keep your website up to date, and through the course of each year, there may be the need for minor alterations from time to time, when you have specials or when staff changes occur for example.